Transforming learning through mEducation
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Technology is changing our world in ways unimaginable even a decade ago. Mobile technology in particular has begun to permeate our daily lives, providing unparalleled access to information. It is also raising the quality of education and improving access to it. Early initiatives in mobile education, or “mEducation,” are already enhancing learning outcomes worldwide.  With growing availability and demand, mEducation is poised to become a USD 70 billion market by 2020.

This research, conducted in partnership with GSMA, sizes the potential market for mEducation and offers insights into its potential to improve education delivery. The report shows that mEducation has the potential to improve learning outcomes in several ways, including:

  • It simplifies access to content and experts, overcoming traditional constraints of time, location and collaboration
  • It personalizes education solutions for individual learners, helping educators customize the teaching process, using software and interactive media that adapt levels of difficulty to individual students’ understanding and pace
  • It addresses specific challenges that lower the efficiency of educational systems worldwide. Case in point: MIT’s Education Collaboration Services gives teachers access to best practices.

Furthermore, we estimate that by 2020,  mEducation could be a USD 38 billion revenue opportunity for mobile operators.

Published On
April 1, 2012
Author
Vivek Pandit, Jean-Christophe Lebraud, Ramdoss Seetharaman, and Ana Tavares Lattibeaudiere
Published By
McKinsey & Company