We have studied the trade patterns and growth of enterprises using the eBay Marketplace. Irrespective of where in the world we look, we have found micro and small businesses leveraging the online commerce platform model to engage in expansive commerce, often on a global scale. Across the more than 40 countries we have studied so far, spanning the Americas, Africa, Asia and Europe, technology is empowering even very small firms to serve consumers across an unprecedented number of countries.
This report continues our journey, now studying a selection of 18 countries distributed across the Americas, Europe, the Asia-Pacific region and Africa, based on eBay marketplace data from 2010-2014. The findings herein provide an optimistic, yet realistic, picture of how technology, in particular through global digital platforms, and a new platform-based SME business strategy, is capable of delivering a more inclusive component of global commerce that is promoting robust and balanced economic growth. The focus on inclusiveness is two-fold, looking at both the trade activity of eBay-enabled SMEs in comparison to available measures of trade activity by traditional SMEs, as well as comparing the performance of eBay-enabled SMEs from emerging economies side-by-side with eBay-enabled SMEs from advanced economies.